Sending pre-arrival emails to your guests
There are several messages that we see perform really well:
📤 Booking confirmation email
When a guest first books your accommodation, they will be anticipating initial communications from you, and are signalling that they are ready to start firming up aspects of their trip. Alongside the necessary confirmation details, we recommend that you use this opportunity to showcase:
- An easy way to book transfers to and from your accommodation - so guests can relax straightaway, knowing everything is in hand
- 2-3 landmark experiences that are likely to book up in advance - so guests don’t miss out, and are able to plan the rest of their itinerary accordingly
If you use an automated process for sending emails, we can provide you with suggestions, a design template, or an html file to include. Let us know what you need and we are more than happy to assist!
👉 See email templates here
📤 1 week out reminder email
There is a spike in experience bookings approximately 1 week in advance. Make the most of this by sending a dedicated experience email right when guests are thinking about the finer details of their trip. We recommend 3-6 experiences that show off the variety of things guests can do during their stay with you. Typically we think of covering these areas:
- Exploring the local culture
- A way to relax and unwind
- Trying the local food and drink
- Raising the heart rate with an adventure or activity
- Practical means of getting around including rentals and equipment
If you use an automated process for sending emails, we can provide you with suggestions, a design template, or an html file to include. Let us know what you need and we are more than happy to assist!
👉 See example email templates here
📤 Adding an automatic message to guests booking on Booking.com
We recommend that you utilise Booking.com Templates to automatically send messages to guests (1) when they make a booking and (2) one week before arrival.
- Log into the Booking.com extranet (or Pulse app)
- Click on the Property tab in the extranet (or click More in the Pulse app) and select Messaging Preferences.
- Select the Message templates tab and then click on the Create new template button
- Write your message template - our suggestions are here (replace text in <brackets> with your links & recommendations):
5. Click on Continue, fill in the Template name and choose a Template topic.
6. Click on Save template
7. Go to the Template scheduler tab and click on the Schedule a template button
8. Select
- “When a guest makes a booking” for the Booking confirmation message
- “One week before arrival” for the 1 week out reminder message
9. Click Add to schedule to finalise
10. You can update or remove templates at any time in the Message templates tab.