Creating your experience

Your experiences are created using Turneo's Experience Wizard. The setup mirrors the final experience page, so you can see exactly how your page will look to your guests while building it.

Setting up your experience:

Get started

1️⃣ Use AI pre-fill or start from stratch

If you have existing content you can pre-fill your Turneo experience page with built-in AI features.

Add URL or text containing your existing content and do a final edit of the pre-filled page before it goes live.

If you do not have existing content start building an experience page from scratch.

Use AI features to help you optimise your writing and formatting.

2️⃣ Key parts of building an experience

Building your experience page consists of 4 steps:

Experience details
- Here you'll add all images, descriptions, title and experience details
Dates & Prices
- Adds your pricing, booking options and availability details
Translations
- You can manually upload translations or use default AI translations we add for each experience.
Settings
- Set up cancellation, commission and notification settings

Let's dive deeper into best practices for each step.

3️⃣ Set up your experience details

The first step is to upload a minimum of 3 images.

We recommend high-quality images (e.g 1400x600) showcasing a mix of experience setting, atmosphere and key details. Select the best one as your cover. You can also add a video to further engage the audience.

Best Practice for photos

Consider composition: Composition is important in activity-based photos, as it can help to draw the viewer's eye to the main subject. Consider the rule of thirds and other composition techniques to create visually interesting photos.

Avoid overly posed shots: While it's important to have some posed shots, try to capture more candid moments as well. This can help to create a more authentic and natural feel to the photo.

Use a variety of angles: Experiment with different angles to capture the activity from multiple perspectives. This can add interest and depth to the photo.

Focus on the details: Details are important in activity-based photos, as they can help to tell a story and create a sense of immersion. Focus on capturing the small details, such as facial expressions, props, and scenery.

Use natural light: Whenever possible, use natural light to enhance the mood and atmosphere of the photo. Avoid using flash, which can create harsh shadows and unflattering lighting.

Capture action: When taking activity-based photos, try to capture the action and movement of the activity. This can help to convey the excitement and energy of the experience.

Best Practices for videos

Showcase the experience: Your video should highlight the experience of the activity and show potential customers what they can expect. Show the activity in action, focusing on the excitement and enjoyment that participants experience.
Keep it short and sweet: Attention spans are short, so your video should be no longer than 1 minute. Keep it concise and to the point, highlighting the most important aspects of the activity.
Use high-quality footage: Your video should feature high-quality footage that showcases the activity in the best possible light. Use a combination of wide shots and close-ups to create a sense of immersion and excitement.
Include testimonials: Customer testimonials can be a powerful tool in promoting your activity. Include short clips of satisfied customers sharing their experiences and talking about what they enjoyed most.
Add text overlays: Text overlays can help to reinforce the key features and benefits of the activity. Use them sparingly to highlight important points, such as pricing, availability, and special features.

Next, add your experience title.

It will be visible on your website before guests click on the specific experience so make sure it's clear and it grabs attention with 40-70 characters.

Best practices for a title

Keep it clear and concise: Your headline should clearly convey what your tour or activity is about, without being too wordy.
✅ Taste Zagreb Food Tour
❌ A food tour around Zagreb that includes wine and local traditional meals
Use descriptive language that is easy to understand and highlights the unique selling points of your tour or activity.
Use punctuation strategically: e.g. using a question mark can make your headline more engaging and encourage travellers to click through a learn more.

After the title, add the description of your experience.

This is the main section where you outline all details about your experience and explain to guests how will your experience help them create a life-long memory.

Best practice for the description

Avoid long paragraphs - each paragraph should be max. 3-4 lines
Add paragraph title to make it easier for guests to navigate through your descriptions
Use bold letters to highlight your paragraph title and keywords within each section
Make sure you outline the experience schedule and add details on experience setting so your guests know exactly what to expect
Don't misguide or oversell what your experience involves to protect guest satisfaction and your brand
Use Turneo's built-in AI features to help you shorten your text or optimise formatting

"At a glance" section should include a short summary of the experience.

In 1-2 sentences, add more details on your experience compared to the title but narrow down to key highlights as you already added a full description of your experience.

Guests will see both experience title and a part of your at a glance section before clicking on your experience.

Best practices for At a glance section

Use descriptive language that paint a vivid picture of the experience, e.g. "breathtaking views", "thrilling adventure", "delicious cuisine".
Highlight unique features: What sets this activity or tour apart from others?
Keep it short and sweet. Focus on the most important aspects of the activity or tour and add a maximum of 2 sentences.

What’s included vs. excluded: make it clear what the experience does or does not include in the listed price

Examples of inclusions

Transportation to and from the activity or tour location
Professional guides or instructors
All necessary equipment and supplies
Admission fees or permits
Food and drinks
Photo or video documentation of the experience
Insurance coverage for the activity or tour

Examples of exclusions

Accommodations or lodging
Flights or other transportation to the activity or tour location
Gratuities or tips for guides or staff
Alcoholic beverages or other personal expenses
Personal gear or clothing required for the activity or tour
Optional add-ons or upgrades to the experience
Any additional fees or expenses not explicitly stated in the tour or activity description

Set a meeting or a pickup point to let guests know where to arrive for the beginning of the experience.

There are three options for experience meeting point:

Hotel pick up: you will meet each traveler at their hotel and drop them off there once the experience is completed
Central meeting point: you will meet the traveler at a pre-agreed point to start the experience.
Multiple pick-up points: you will meet the traveller at the first pick up point, then meet other travellers at a second pick up point

You can offer both a pick up point and a central meeting point for travellers to choose when booking. You will see details of their choice in the booking confirmation email.

Best practices for meeting points

It’s a good idea to provide:

A full description of where the meeting point is and anything the guest may need clarity on
A full address
Check that the google maps pin matches the address of the meeting point

Note: for on-site experiences e.g. a massage in your own spa, we recommend choosing central meeting point, and then filling out the details

Description on where the spa can be found and what guests should do upon arrival (e.g. notify spa reception staff)
The address and google maps link can reflect your property address

4️⃣ Dates & Prices

This is where you set up how guests book and pay for your experience, using Options.

What's an Option? An Option is one bookable configuration of your experience (e.g. "60 Minute Massage" or "Transfer from Hotel to Airport"). An experience can have one or more. Open the Dates & Prices tab and click Add New Option to start.

How it's booked. Choose Managed by Turneo to set everything up in Turneo, No Reservation to just link out to more information, or External System to connect a provider like Bokun or Regiondo.

Setting up an Option runs through a short wizard: Basic Details, Availability, Pricing & Variants, Time Slots, Add-Ons, Guest Information, and Resources. Each step covers one part of how guests book, from pricing models and variants to availability and shared resources.

👉 For the full step-by-step walkthrough, see Setting up an Option.

5️⃣ Translations

Languages not added by you will be automatically translated using AI.

However, visitors will be able to distinguish between creator-added languages and AI-translated content.

To add a manual translation, select a language and edit translations directly within Turneo.

If you are creating a new experience you will first need to publish to see or edit AI-generated translations.

For existing experiences, you will see the translation when you click on a language.

6️⃣ Experience Settings

Cancellation settings: the window before which a guest can cancel and receive a full refund

You can choose:

At least 24 hours before the experience start time
At least 72 hours before the experience start time
At least 7 days before the experience start time
At least 14 days before the experience start time
Non-refundable

Cut-off settings: the latest point in time a guest is able to book an experience before it starts

Commission settings: for in-house experiences set the commission to 0%. For external experiences, your organisers will set the commission based on your agreement.

Notifications: setup an email which will receive each booking notification

Support contact: setup contact details guests can use if they have any questions on the experience